London in White – pop up dining event!
Date: August 11th, 6:00 pm - August 11th, 10:00pm
Venue: To be announced
LONDON WILL HOST FIRST “LONDON IN WHITE”
GLOBAL DINING EVENT
Mystery Location Announced One Hour Prior to Aug. 11th Dinner
London will join other cities across Canada and worldwide in a global gourmet dining event as it hosts its first “London in White” on August 11.
The unique event, which originated in Paris almost 30 years ago, has now spread to hundreds of cities around the world, including locations in Europe, Africa, South America, and Australia.
Invited London guests will gather at an outdoor location – announced only one hour prior to the event by text message and social media – to enjoy gourmet picnic food, jazz music, photo booths, and a “pop-up” Parisian Epic marketplace of locally owned independent merchants. Attendees are required to wear only white from head to toe, with no exceptions.
London in White organizers will provide tables and chairs, while guests are asked to bring tablecloths, napkins, china, silverware, and accessories like candelabras and flowers (all in white, naturally). Guests bring their own food, with the option of purchasing a VIP ticket for a dinner already prepared by local merchants.
glasses of wine are provided. Guests are required to clean up everything after the meal, leaving the event space exactly as it was found.
The evening will also include musical entertainment and a keynote speaker (to be announced).
“The interest in ‘London in White’ is soaring, thanks partly to social media,” said Eleanor Parker, Founder & Creative Visionary of Epic Network, a “buy local” mobile marketing program that supports locally owned independent merchants. London in White is the signature event for Epic Network and proceeds from this event will be going towards raising the necessary funds for the development of innovative new marketing technology for local merchants. This technology is a way for the “little guy” to be competitive with the bigger guy. This will give the “little guy” the ability to perform many of the same marketing functions as the vastly better resourced company.
“Some larger cities are attracting thousands of participants, with waiting lists in the tens of thousands,” said Parker. “People are attracted to the unique aspects of this dining event, the simplicity yet the elegance of the event, the opportunity to unleash their fashion whimsy, and the last-minute location reveal.”
Tickets can be purchased on Eventbrite (https://www.eventbrite.ca/e/london-in-white-tickets-25931300217). Standard ticket is $50 plus your Epic Network membership for those who are not members yet ($30) and this includes two glasses of wine and entertainment. Seating is first come first seated. Please bring a picnic dinner. Organize a group of eight friends, clients or employees and receive reserved seating. Too busy to prepare your own picnic …. we thought of that. VIP tickets ($100) that includes reserved seating, and your gourmet picnic dinner prepared for you by a local merchant along with two wine tickets.
“Diner en Blanc” was launched in 1988 by Francois Pasquier, who hosted a dinner party at a large public square in Paris. He asked everyone to wear white so they could find each other more easily. Twenty eight years ago, without social media, one thousand people attended the event.